Challenge: Liquid Death managed to make canned water cool (pun 100% intended) by branding it in a morbidly original way. I mean, they offer you special deals for selling your soul. But is there a way to take things one step further?
Idea: LD is the holiest of unholy drinks. That calls for celebration — or, better yet, a little worship. Introducing their newest campaign: All hail the Anti-Thirst.
Please note that the following is spec work and is not affiliated with the company.
Art Direction: Scott Schroeder
