Challenge: The functionality of the groundbreaking XA100 F-35 engine is over most heads — literally. Our job was to explain it on screen in a minute or less without getting too technical.
Idea: Let the pilot tell the story, describing the engine capabilities and why his team needs them. Combining his narration with supers and music over epic CG animations, we were able to piece together a top-flight video.
Art Direction: Scott Schroeder
CG: Jeff Greulich