Challenge: As of April 2020, 35% of consumers were in the process of doing — or planning to do — a home improvement project over the next three months. It marked a 40% increase, due to the extra time at home during the COVID-19 pandemic. We were tasked with creating a witty campaign for Brownsboro Hardware & Paint to get the WFH audience to take care of those jobs around the house they’d been putting off.
Idea: During the COVID-19 pandemic, consumers were more dependent than ever on stores that had what they needed in stock and could get it to them safely. BH&P takes pride in having whatever a customer needs in store and they can special-order items they don’t have in less than a week. They were offering free delivery and curbside pickup, too. So we settled on a simple message: We’re stocked.
Art Direction: Adam Nicol
